Define and explain SEO| How does SEO works?

SEO (Search Engine Optimization):

Want to know about SEO and how does SEO works? Here is the best platform for you. Get maximum details about SEO. Here you will now SEO means, working of SEO, types of SEO and role of SEO in marketing.

Definition and means of SEO:

SEO means Search Engine Optimization.

The process of increasing of the number of visitors on a particular website or blog by improving the ranking ability of that website in search engine is called SEO.

Explanation of SEO:

It is believed that SEO was born in 1991 at the time when first website was launched. After this many websites were launched and there arose a big crowed on the internet. SEO is an ongoing process. For example you are at the top of the first page of Google search results but your position is not fixed at top you can go down anytime. So you have to focuse on SEO of your website continuously.

Types of SEO:

There are three types of SEO which are as follows;

• On page SEO

• Off page SEO

• Technical SEO

Working of SEO:

Importance steps in SEO:

1. Maintain website structure

2. Design web pages accurately

3. Submit it in Google Search Console

4. Submit sitemap of website

5. Submit your web pages or URLs in Google Search Console

6. Create backlinks from high authority website have high traffic

SEO and Working of search engines:

Search engines work in a stepwise manners. Let we discuss the working of Google search engine in SEO.

Working of Google search engine in SEO:

Step 1:

In step 1 keywords or queries are entered by a user in Google search engine.

Step 2:

In step 2 Google analyze the data stored in its it’s indexers by the crawlers or spiders of the Google. The crawlers or spiders of Google continuously go on different websites to crawl them and stored their information in local server of Google called indexer. Then the stored information is transferred to the main indexers of the Google.

Step 3:

In step 3 Google offers the results related to the user queries from their main indexers.

Role of Google search console in SEO:

Google Search Console is a best and valuable tool  of Google provides information about the process of crawling and indexing of Google search engine. It provides the information about the performance of the website to owner of the website. It detects the issues in the website and sends alerts to the owner of the website. Therefore there is no need of log in daily in Google search console. It is used to submit sitemap and URLs of website so that crawlers crawl new websites without creating backlinks from other websites. This the great advantage of Google search console for beginners because they don't have mediums of generating backlinks.

Role of SEO in digital marketing:

 SEO plays a most significant role in digital marketing. The prime goal of SEO makes your website accessible to your targeted and potential customers or audience. When users search about the product and services on Google Search Engine or another platforms the SEO plays a role in attracting the potential and targeted customers to your website. In this way the reach of customers to your business increases more than your competitors.