On page SEO|Why on page SEO is important

 On page SEO:

Want to know about On page SEO and why On page SEO is important? Here is the best platform for you. Get maximum details about On page SEO. Here we'll discuss with you On page SEO means, definition of On page SEO and On page SEO factors.

On page SEO means:

On page SEO means optimize content publish on  web pages of a website.

Definition:

The term that describes the process of optimization of the elements of web pages of a website to rank higher in search engine results and get more relevant traffic is called on page SEO.

Factors of on page SEO:

There are many direct and indirect factors on which on page SEO depends. The factors of on page SEO are followings;

1. Keyword optimization:

Keywords are the most important factor in ranking of a website.

A. Primary keywords:

Primary keywords are used in following things;
• Title Tag
• Description
• H1 tag
• Alt tag
• Formatted text
• Outgoing links
• In URLs (Domain, Subdomain, Page name and Folder name

B. Secondary keywords:

The keywords which are related to primary keywords and provide more information about searcher’s intent are called secondary keywords.

C. Single keyword Optimization:

If we use a single keyword for a page then the following problems are generated;
• There will be a thin content
• Increases site complexity
• May reduce page authority

D. Multiple keywords optimization:

If you use multiple keywords(same categories) for a single page then there will be an advantage for you like
• Your content will be large
• Your page authority may increases
• Your website complexity reduce

2. Title Tag:

The element that is found in the head section of the HTML code of the web page is called Title Tag.
• Title Tag should be consist of maximum 50-60 characters.
• Your main keywords should be placed at the starting point of your Title.
• The best practices is to use the keywords in 30% of starting section of the Title Tag.
• You should decide a unique tile for each page
• Use action words in your title such as learn, boost, make and get etc.

3. Description Tag:

The summary that briefly describes the content of the web page of a website is called description.
• It should be consists of 150-160 characters.
• You should use main keywords in your description
• Treat it as the advertisement of your web page
• It should be readable and legible

4. H1 Tag:

The HTML tag that indicates the headings of your web page is called H1 Tag. HTML consists of six different tags h1, h2, h3, h4, h5 and h6.

Importance of H1 Tag:

• It is the valuable content of your web page
• Answer the intent or query of a user in your h1 tag
• It should be between 20-70 characters
• Use only one h1 tag in your web page
• Use your focused main log-tail keywords in h1 tag

5. Image optimization:

The process of reducing the size of images without losing the quality of images is called image optimization. It reduces the load on your website and make it faster.

6. Crawlability:

Crawlability is an important factor in SEO. The term that describes the process of crawling all the content on the pages of a website by search engine crawlers is called crawlability.

The website should be crawlable so that search engine crawlers can access and crawl it easily.

7. SEO friendly URLs:

The URLs that are optimized to meet the needs of search engine crawlers and users are called SEO friendly URLs. The URLs of your website should be SEO friendly.

How we make SEO friendly URLs:

There are some important things necessary things should be present in your URLs to make them SEO friendly.
• Describe your content
• Have lower case letters
• Should be short
• Have hyphens for separating letters